Back in 1999 Edward was at a conference in Cambridge and talked to attendees about the French movement to bring economics back to a more realistic starting point, and the great success the French students had in getting media attention. Attendees were not, as it turned out, convinced that this was even happening. Not to be dissuaded, Edward set up an anonymous e-mail address after the conference and wrote an anonymous e-mail to the 99 conference attendees informing them again about what had happened in France.
The response was immediate and impressive, and very soon the anonymous e-mail became a regular newsletter, that became a journal - the Post-autistic Economic Review - in 13 months, and the rest as back they say, is history.